Wednesday, June 3, 2009


Things I wish I’d known before I started out on the published authors trail.


So now what?


Twitter it, blog it, join groups, check Amazon Barnes and Noble etc, get your name and that of your book OUT THERE!

Try checking your book on something like where you can put in your ISBN number and see all the locations online that are selling your book and the cost.

Another GREAT way to spread the word is a “VIRTUAL BOOK TOUR”

Normal book tours where you might go to a book shop, sit there all day and have four people come up to you, two to take a free book mark and perhaps one to purchase a copy of your book (unless big-name author who can bring in a big crowd and sell an impressive number of books). Virtual tours allow you to visit locations all over the world without leaving your desk. Normal tours, once your visit is over it’s over, virtual tours can go on promoting your book for months even years after your event. Unlike the few people in the book store, virtual tours allow you to reach thousand with each interview, each review and each stop along your tour.

I did a VBT back in February; it was a few days after coming out of hospital where I'd had major back surgery. Yet for the whole month I was on my virtual tour, I was able visited places all around the world while still in my sick bed.

Just think, you do a tour to a book store, you have to cart all your books etc along with you, perhaps even donate a few to the book shop itself. Unless you’re some huge star, if your lucky during the whole day you might manage to get ten people stop to chat. Three to ask questions, three to ask for directions and four to help themselves to the free bookmarks or whatever you might have to give away. Once your day is finished it’s over and you’re forgotten.

On a virtual tour, you can reach sites, blogs and even news papers that might have hundreds of thousands of visitors a month, and your interview/review does not disappear it’s there after for people to continue to read.

There are many offerings for Virtual Book Tours I have been quoted up to three thousand for some tours; others I have seen offering seven days tour for $149.

However the best one I have found and one I highly recommend is


They offer three different levels for $399 they will set you up with a full months tour, blogs, interviews even radio show stops. As well as information about each stop along the way being shared at several major sites. These are a great group of people. I completed my tour with them and have stayed friends with ever since.

These tours take a month or two to plan so book up ahead of time, and be prepared to be part of the tour, what you put in you take out. Put in nothing and you’ll get nothing

You never know where one of your interviews might turn up. During my month I appeared in the Chicago Sunday Times and even the Wall Street Journal.

One thing I will state again is…

Marketing and Pr doesn’t sell books - it gets you exposure!

There are always those who expect every stop along the way to mean they will sell another hundred books. Don’t forget the formula

Exposure=name recognition
Name recognition MAY equal book sales


Author of Young Adult Romance/Fiction book
Across the Pond


  1. Thanks for the nod Barry. One thing I didn't pick up on before is that there are three month-long tour packages starting at $249 and then we offer a two-month option for $699.

    People can check out our website at if they want to learn more.

    Thanks again. You're doing a great job!


  2. Hi

    Authors today need to create a larger presence of their book on the internet but the static book cover is passe.

    For this very purpose we have created BookBuzzr. A Free Online Book Marketing Technology for Authors.

    BookBuzzr is a page-flipping application that is more suited for marketing books online. BookBuzzr comes with the built-in ability to share your book-extract on over 60 social networking and bookmarking sites such as Facebook, Orkut, MySpace, Digg, Delicious etc. We'd love it if you'd take a look at our tool and share your thoughts.


    Manager - Book Marketing
    PS do try our tool BookBuzzr ( to provide an excerpt in an interesting and compact manner.