Shares in Sat-Nav device companies crashed earlier this week when Google unveiled it's "FREE" live satalight navigation system for mobiles. Us Firm Garmin's shares fell 185 in one day, while Tom Tom dropped 13% when the markets opened on Wednesday.
The Google application promises "free real time, turn-by-turn directions" for people to follow on their phones.
The "Motorola Droid" will be the first mobile phone equipped with this system.
This news came only days after Google announced it was entering the "online music market" with a new service for finding and buying music. Their "One Box" is an alliance with music sites Lala and MySpace owned iLike.
According to Google, the words "music" and "lyrics" are amongst the top 10 search terms of all time.
So what next for Google... a phone that reminds you that you have locked your keys in the car or perhaps an option to make you a cup of tea while you drive?
BARRY EVA (Storyheart)
Author of Young Adult Romance/Fiction book
"Across the Pond"